Rinse N
Repeat

Mental Health Branding & Campaign

Rinse 'n' Repeat is a fictitious campaign, designed to mitigate the stigma surrounding obsessive-compulsive disorder (OCD). During an extensive research phase, I discovered that OCD is often misconstrued as quirky or is considered trivial. My mission was to change the mindset of the general public, by designing a campaign that raised awareness and alleviate the shame held by those with OCD. By using playful and juvenile imagery juxtaposed with alarming statistics, I was able to create a deceptively playful design. I also designed a series of interactive communication designs, to engage the audience and place them in the shoes of those who suffer from OCD. The board game design works brilliantly alongside the topic and stands out against the sea of print media within the Melbourne CBD.